The main focus for the design of this website are; vibrancy, action and reliable. The website has a bubbly and open feel to it thanks to the fresh use of colours and playful elements.
The typography in the headers make quite a statement to underline the feeling of action.
The use of templates for the different elements (magazines, books, etc) make the portfolio playful and inviting. The different shades of green give it a playful, yet clean look.
In the header and footer a green pattern is used. This pattern refers to the checked notebook; this adds a vibrancy to the design.